Brand Building: WhitePages Strategic Brand Platform
Note: This post is the 3rd in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand. Alright. Last week I touched...
View ArticleWhitePages Connects Kids with Moms
As a mom, I have to say: I’m disappointed. But as a product owner for the most popular people search site on the Internet, I’m at least glad that we’re helping people to connect with confidence. Beyond...
View ArticleBrand Building: Parallels Between Agile and Branding
Note: This post is the 10th in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand. The following post was...
View ArticleBrand Building: Managing the Development Process
Note: This post is the 11th in a series on Brand Building that highlights the approach that WhitePages has taken over the past 15 months to build and reposition its brand. The following post was...
View Article50 Cent's New Look
For the official launch of the WhitePages Names product, we took a lighthearted look at some of the names behind the most “followed” celebrities on Twitter. For example, we found that Jimmy Fallon’s...
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